You support a Boulanger product leader in small household appliances: range selection, in-store and online merchandising, product pages and competitor monitoring.
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You join Boulanger's Offer & Retail team in Lesquin and work hand in hand with a product leader for the small household appliances category. The team builds the product offer and showcases products both in stores and on Boulanger.com.
The internship gives you a full view of omnichannel retail: purchasing, merchandising, market analysis, web content and customer reviews. You also work with the digital, supply chain and marketing teams.
The internship is paid, lasts 6 months and starts from January 2027. It comes with meal vouchers and 50% of public transport costs covered.
What you'll do
- Purchasing and ranges: play an active part in selecting product ranges and in the purchasing process, together with the product leader
- Merchandising / e-merchandising: help build merchandising plans and actions for the store network and for the Boulanger.com website
- Market analysis: anticipate market trends to guide strategic decisions
- Web content: enrich and improve product page content (descriptions, visuals, etc.) to make products more appealing and boost sales
- Customer relations: keep in touch with customers by replying to their online reviews and taking their feedback into account
- Competitor monitoring: keep a regular eye on competitors to analyse positioning, feed strategic thinking and put corrective actions in place
- Cross-team work: collaborate with the digital, supply chain and marketing teams
Who they're looking for
- Looking for a paid 6-month internship starting from January 2027 as part of a master's degree (4th or 5th year) in business and digital/marketing
- Strong writing skills and the ability to step back and see the bigger picture
- Team spirit: you like moving forward as a group, sharing ideas and building things together
- People skills: you fit in quickly and are comfortable talking with a wide range of people
- Curiosity: you want to learn, explore, ask questions and understand how omnichannel retail works
- Autonomy and initiative: once briefed, you take initiative, organise yourself and move your projects forward rigorously
Prepare your interview
- Learn what Boulanger does, the sector it works in and the projects on its website.
- Go through each task listed here and work out why the team needs it done.
- Prepare a real example for each task, then tie it back to what the company does.
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