Final-year internship in targeted sales campaigns

Job description

In the same small-business development unit, this topic covers sales campaigns. You design a set of targeted campaigns for very small businesses, shopkeepers and craftspeople, based on their needs, their sector and the key moments of their year.

In practice, you write one sheet per campaign: targets, goals, sales pitch, call script, materials and follow-up actions. You also propose a yearly calendar built around key moments such as back-to-school, Ramadan or year-end.

The expected deliverables are a catalogue of campaigns ready for account managers to launch, the campaign sheets, the yearly calendar and a way to track results.

What you'll do

• Design and structure a set of targeted sales campaigns for very small businesses, shopkeepers and craftspeople, taking into account their needs, their sector and the key moments of their year
• Deliverable: a catalogue of campaigns ready for account managers to launch
• Deliverable: campaign sheets (targets, goals, sales arguments, call scripts, materials, follow-up actions)
• Deliverable: a yearly campaign calendar built on key commercial moments: back-to-school, Ramadan, year-end, business seasons
• Deliverable: a way to track results and performance indicators

Who they're looking for

• Final-year student at a business school or equivalent, specialising in operational marketing or business development
• Command of segmentation and targeting techniques
• Analytical and summarising skills, confident writing